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Buying decision · 6 min read

Amazon brand restrictions (gating): how to check before you buy

Nothing is worse than stock you bought… and then can't list. Gating (restriction) is one of the biggest risks a reseller faces.

What gating is

Amazon restricts the sale of certain brands, categories or products to approved sellers. Without approval, you cannot create the offer.

Types of restrictions

  • Gated brand: approval required (often an invoice from an authorized wholesaler).
  • Gated category: Beauty, Supplements, Grocery… depending on the account.
  • Hazmat product: dangerous goods (aerosols, batteries) subject to review.

How to check before buying

  • Try adding the product to your catalog (status "approval required").
  • Check whether Amazon or the brand locks the BuyBox.
  • Look for the hazmat label on the listing.

Reducing the risk

Buy from sources that provide invoices you can use for ungating requests. Analyzer+ flags restriction and hazmat alerts as soon as you run the analysis, so you don't tie up cash in a blocked product.

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